Ever wondered what company logos mean and what’s the significance behind them??
As it is said, a logo should not be a plain looking symbol…it should reflect your company’s personality and vision. I got an idea to write this blog when I heard PROTON business school, my PG college received an international recognition for its logo having positive approach towards student's success. It is actually matter to have powerful logo with your vision behind building the Institution.
Some of the world's most creative logo and its meanings.
At first sight, the yellow arrow describes the smile. That shows amazon wants to have the best customer satisfaction. The arrow also connects letter A to Z that means this store has everything from A to Z.
At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. This logo communicates a feeling of speed.
Hidden meaning behind this logo is an arrow formed by the letters E and X. This symbolizes speed and precision, the wo major selling points of the company.
This is called 8 bar blue IBM logo embrace its products and service packs. It symbolizes trust, value, quality, reliability, authenticity and advanced technology.
The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically.

They produce a huge amount of different products and they wanted to reflect this in their logo. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom.
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like 0 and 1 representingthe digital signal.
Wikipedia logo has an image of a puzzle sphere with some pieces missing from the top of the globe. This image defines that the website covers almost each and every aspect of what exists and is happening in the world.

Carrefour is one of the biggest European retailers. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.
I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is flipped to the right to suggest it was looking forward, not back.




